Google Ads campaigns
Show up right when you’re searched for.
We set up and manage Google Ads campaigns, with conversion tracking, close budget control and monthly reporting.
Campaign types
Ads shown when people search for exactly what the business offers.
A single campaign across all Google channels: Search, YouTube, Display, Maps and Gmail.
Products with image and price, right in the search results, through Merchant Center.
Visual ads in YouTube, Discover and Gmail, for people with interests close to the business.
Video ads shown to the right audience, before or during viewing.
Banners that bring back people who have already visited the website.
- of shoppers use Google when researching a purchase
- 40%+*
- ads can bring clicks from the first impressions
- Day 1
- report on campaigns, ads and keywords
- Monthly
- campaign types, chosen by objective
- 6
* Source: Think with Google, “Reach online shoppers as they browse and buy”
What the service includes
From strategy to the monthly report, we handle everything campaign-related. The client sees the results and makes the decisions.
Together we define what a good result means for the business: calls, form submissions, sales or visits.
We create the account from scratch or take over existing campaigns, with an audit of the settings and the budget spent.
Research into the terms the client’s customers search for, while excluding searches that only drain the budget.
We organise campaigns into clear ad groups, write the ads and add assets: sitelinks, calls, snippets.
Headlines and descriptions written for the client’s audience and tested in several versions to find what persuades.
We set up conversion actions and custom tags and integrate them into the website, so every call or form is measured.
We monitor search terms, adjust bids and budgets and test new ads.
At least once a month: campaigns, performance, ads, keywords. The frequency is agreed together.
We create or take over the Google Maps profile, so the business also appears in local searches.
For online stores, we set up the account and the product feed required for Shopping campaigns.
Images and banners for Performance Max, Demand Gen and Display campaigns.
We explain what works and why, and advise where the budget is worth investing.
And much more.
Clients we work with
Projects delivered for companies across different industries, from websites and campaigns to visual identity.
Let’s talk about the project.
Our process
- 01
Goals and audit
We discuss the objectives and analyse the existing account, the website and the competition in search.
- 02
Structure and tracking
We build the campaigns, write the ads and set up conversions in GA4 and Tag Manager.
- 03
Launch
We start the campaigns and watch the first days closely, to correct any setting quickly.
- 04
Optimisation and reporting
We keep adjusting based on the data, and the client receives the agreed report, at least once a month.
Campaigns perform better with a page built for them.
We build landing pages separately, through the web design service: fast pages with a single message and a single next step for the visitor.
Fast loading
Lightweight pages that do not lose paid visitors while loading.
A single message
Content matched to the exact ad the visitor clicked.
Tracking from day one
Forms and contact buttons measured in GA4 and Google Ads.
30 days of support
We adjust the page after the first campaign data, at no extra cost.
Questions?
If the answer is not here, send us a message and we will come back with details for the project.
The client. The Google Ads account stays in the company’s name, with full access. If preferred, we can also run it from our own account.
Campaign management is billed as a separate subscription, while the ad budget is paid directly to Google. For simplicity, we can offer a package covering both or handle the budget payments ourselves. Everything is arranged in the way that suits the client best.
We recommend an ad budget of at least around RON 150 (about €30) per day, depending on the industry and how competitive the searches are. The right level is set in the quote.
Whatever matters to the client: campaigns, performance, ads, keywords, conversions and budget. How often it is sent is agreed together, at least once a month.
Yes, separately, through the web design service. A page built for the campaign turns more clicks into enquiries.
Get in touch.
Direct contact
Office hours
Monday – Friday
09:00 – 18:00 (Romania time, EET)